Wednesday, May 27, 2015

Improving modern taxi service with BlinkID

BlinkID is a mobile vision SDK that integrates into your existing mobile app to provide functionality for extracting data from personal ID’s using a phone camera. Easy Taxi used BlinkID to speed up customer registration process and make their service safer and more reliable.

Easy Taxi is an innovative service that globally redefined the taxi experience. It is faster, more reliable and safer than traditional taxi for both drivers and customers. Customers order their cars with a single click, sending their GPS location directly to a nearby taxi and being able to track the car on a map and even chat with the driver.

They can also make in-app payments, thus avoiding the need for cash which can be especially useful while traveling abroad. Companies can even create a company account for their employees to make their business trips easier to manage.

Because of this innovations, Easy Taxi service is used in more than 400 cities in 30 countries in South and Central America, Africa and Asia.

All this would not be possible without security. To ensure reliable service for users and drivers, Easy Taxi requires a registration. This means going to an Easy Taxi office, identifying yourself and filling out a form in order to get an account. After that, the Easy Taxi employees manually rewrite the form into their database.

For Easy Taxi as an innovative solution based on new technology, filling the physical form just didn’t fit in the picture. As they were well aware of this, Easy Taxi knew that they must make this process faster to accelerate their service adoption by new users. They decided to use machine vision. This way, unlike with manual data input, they could read user ID’s and directly insert the data into their database.

They were looking for a solution that is fast, reliable and easy to integrate into their existing solution. Easy Taxi choose Microblink’s BlinkID SDK, a machine vision program module that is accurate, natively developed for all popular platforms and optimized for the fastest scanning available.

Speed of the service is essential this days. It is one of the most influential factors in overall user experience. From user’s perspective, reliability and safety are expected, but speed is appreciated. BlinkID and other Microblink product are created with this in mind. The fastest and the most accurate scanning and recognition available that gives your solution a new value. It is the ever-evolving programming module that adapts to your use case.

At Microblink, we believe that Easy Taxi use case is just one of many where mobile vision can prove to be a deciding factor for attracting new users.

To learn more about Microblink mobile vision portfolio and try our solutions for free, check or contact us directly on to talk about your use case.

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