Few years ago, our first major project was adding PhotoPay into Erste Bank mobile app. Project included three parties: Erste Bank as a client, Infinum as a mobile app developer and MicroBlink. Our job was to provide a module (SDK) for fast and accurate scanning and recognition of Croatian paper bills.
Erste bank already had a mobile app, but they weren’t happy with the experience it provided for their users and decided to rebuild it from scratch.
When the new app hit the market in 2010, it was a big success. This time, Erste bank users were thrilled with the app's overall usability which resulted in very positive reviews on app stores and social network comments.
Number of mBanking users / Annual number of transactionsIn 2010, the bank had 15 000 of mBanking users but only 1600 transactions annually. It means that the share of mobile transactions in total numbers in terms of of customers was just around 4,6% and in terms of transactions just 0,45%.
After 3 years of usage, the number of mobile banking users went up by 160% from 15 000 in 2010 to 40 000 users in 2013, but what is even more important is the number of transactions. It went from 1 600 to 160 000! It is an increase of 100 times. The numbers have continued to grow and reached 375 000 transactions and 55 000 of users in 2014.
With that number of transactions, their share went up from 0,45% to 13,54%, while their compound annual rate was more than 360%.
Watch to see PhotoPay in action.
To learn how mobile vision can improve your business and experience for your customers, try PhotoPay and other MicroBlink products for free at microblink.com. For more info, contact us on firstname.lastname@example.org.