Thursday, July 23, 2015

How PayDunk used mobile vision to make the best online shopping experience

People shop online to enjoy more choices and to save time, so they want the service to be simple, safe and mobile. PayDunk is using mobile vision to introduce new level of mobility and security to the existing online shopping experience.
Though the online shopping has been around for more than 10 years, it is still growing in all relevant metrics. The PwC Total Retail report predicts for the number of online shoppers to reach 1.3 billion by the end of 2015.

Safety and ease of usage have always been the main requirements, but in recent years a new requirement came along - the mobility. People don’t want to open up their laptops to browse the stores and enter credit card number to purchase. They want to be able to easily find products using what they always have with them - their phones and tablets.

PayDunk doesn't just put mobility first, but also introduces the new level of security and it is all empowered by new technologies like mobile vision.
With PayDunk, you just enter your credit card info during the registration. The data is then stored locally on your device so it doesn't have to be transferred thru an insecure network ensuring the highest available level of safety and privacy.

But, what is even more impressive is that PayDunk pairs the highest level of security with the highest level of usability. Instead of entering all your data manually, you can use your phone’s camera to read it!
It works for both your credit card and personal ID for name and shipping address. The whole registration process is at least 50% faster than common manual data entry. See how it works in the video.
The one minute onboarding is empowered by Microblink’s mobile vision products PDF417.mobi and blinkinput.
PDF417.mobi can be used to quickly scan various barcodes, especially PDF417 which is a part of driver’s licences and ID cards worldwide, while blinkinput can be used to scan virtually any sort of alphanumerical data. PayDunk combines this solutions to eliminate manual data input and provide the amazing user experience.
Read our earlier posts to see what effects mobile vision had on Erste mobile banking app and how it improved the Easy taxi service. Learn about other mobile vision solutions at microblink.com and contact us on info@microblink.com to talk about your use case.

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