Tuesday, May 24, 2016

Remote customer identification via your website

Today, in a connected and fast-moving environment, customers expect prompt reactions to their requests. Fast reaction time has become one of the most important factors for successful customer acquisition and retention, especially in highly competitive markets such as banking or telecoms
When users try to open a bank account or request a new service from their ISP, they are often frustrated by the process that is necessary to get the service that they are already willing to pay for. It is a big problem that is becoming more and more annoying with all the real-time interactive technologies surrounding us and got us used to get what we want immediately.
Table showing compared effort for various delivery methods for personal ID documents between customer and a company
Most of these slow processes are there to confirm the customer’s identity in order to prevent the possible fraud. For companies, verifying the client’s identity is sometimes imperative or they risk all sorts of frauds that could result in revenue loss or even hurt their other clients. Therefore, the companies need to get the copy of a client’s ID. There are a few different approaches that offer various reaction times, but all are either too slow for the customer or too expensive for the company.
All of this commonly used processes are slower than the user would have liked and in the case of an error, everything has to be redone, doubling the effort for both parties.
Fortunately, there is a safe and reliable solution that can easily make this process fast and reduce the effort for users and the companies. The idea behind it is simple. Most ID documents in US and Europe have a barcode or machine readable zone as do the most passports worldwide for easier scanning. Most users have a phone, tablet or a laptop with a very good camera built in it.
Why not use that to verify user's identity remotely by scanning their ID’s?
The benefits of such a process are obvious both for the user and the company. Company reduces administration, reduces cost and drastically improves the response time.
Technology that provides for such a solution is BlinkID mobile vision software component. It is a white label solution for reading ID documents that integrates into the existing apps to extend their functionality. As a web-based solution that can be integrated into any website, it can scan documents with barcodes or MRZ which includes worldwide passports, US and Canadian driver’s licenses and many EU ID card standards that have the MRZ.
BlinkID is also available as a mobile SDK that provides for reading ID documents locally, without the need for sending the data to a server for OCR.
For more details, check out the blinkID web page, or contact us directly to discuss how you can optimize your use case with mobile vision.

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